SEO Trends and Best Practices Introduction Search Engine Optimisation (SEO) is an ever-evolving field, with search engines constantly updating their algorithms to deliver users more relevant and valuable search results. To stay ahead in the competitive digital landscape, businesses must keep up with the latest SEO trends and best practices. This article will explore the current SEO trends and the best practices that can help businesses achieve higher search engine rankings, improve online visibility, and drive sustainable growth. 1. User-Centric SEO User experience has become a top priority for search engines. Google, in particular, is increasingly focusing on delivering a positive user experience by rewarding websites prioritising user needs. User-centric SEO involves creating valuable and engaging content, ensuring fast page loading times, and providing easy navigation for visitors. By keeping the user at the centre of SEO efforts, businesses can improve bounce rates and user e...